John Ajay is Bhubaneswar’s leading fashion choreographer, runway director, fitness coach, and grooming expert. With high-energy fashion shows and hands-on mentorship, he plays a pivotal role in shaping and elevating Odisha’s rapidly growing glamour and fashion industry. John excels as a fashion show director for events like Bhubaneswar Runway Week (BRW) Season 13 and Odisha Fashion Carnival, orchestrating runway walks, lighting, and model positioning for seamless glamour. Featured on Odisha Talks Episode 181, he shares the "glamour vs reality" of modeling—from grueling rehearsals to name origins—while directing collections by designers like Duhita Manav and Devya Loom. His work elevates local talent, blending Odia weaves with modern trends on bustling catwalks.
Beyond choreography, John coaches fitness and grooming, transforming models into confident showstoppers. As founder of John's Entertainment, he manages events, customer relations, and industry insights, advocating Bhubaneswar's potential as a fashion hub despite its nascent stage. Podcasts like OLLY Entertainment's Fashion Show Diaries highlight his insider tips on surviving Odisha's competitive scene. John's high-voltage direction—think synchronized strides and dramatic reveals—creates viral moments, as seen in BRW reels with showstoppers like Shivani Yadav. His no-BS approach demystifies fashion's hustle, inspiring aspiring models and designers in Bhubaneswar to prioritize progress over perfection.
John's journey began with passion for fitness and performance, evolving into choreography through hands-on event management. He mastered techniques like group formations and quick pivots during live shows, adapting to Odisha's humid climates and cultural sensitivities. Today, his pre-event bootcamps build stamina and poise, turning nervous newcomers into pros. Behind the spotlight, John navigates tight budgets, last-minute designer changes, and model no-shows with calm precision. He innovates by incorporating tech like LED runways and drone shots for hybrid events, pushing Bhubaneswar beyond traditional sambalpuri fashion weeks. His grooming sessions emphasize skincare, posture, and mindset, vital for Odia youth entering national circuits.
