Joyeeta Roy, a dynamic entrepreneur from Kolkata, has emerged as a trailblazer in India’s regional entertainment industry. With roots in film and television, she began her journey as an assistant director in Bengali cinema at a young age. Early on, she gained hands-on experience in direction, editing, and production management, learning the intricate workings of the entertainment world.
In 2018, Joyeeta took a bold step by founding Signature 24 Productions in Bhubaneswar, Odisha. The agency quickly became a leading name in celebrity management, advertising, digital campaigns, and production services. Through Signature 24, she has professionalized celebrity representation in the region, helping artists gain visibility, secure projects, and expand their reach beyond local boundaries. Her agency has worked with numerous high-profile personalities across films, television, and social media, making a lasting impact on Odisha’s entertainment landscape.
Joyeeta’s entrepreneurial journey has earned her accolades, including the prestigious Kanchan Corporate Award in 2021, recognizing her contribution to regional entertainment and media management. She is known not just for her business acumen but also for her dedication to empowering local talent. By bridging the gap between regional content and mainstream platforms, she has opened new opportunities for artists and creatives in Eastern India. What sets Joyeeta Roy apart is her unique blend of hands-on industry experience, vision, and leadership. She has transformed celebrity management in Odisha into a professional, organized, and impactful practice, inspiring a new generation of entrepreneurs and artists. Her story reflects creativity, resilience, and the power of vision in shaping the future of regional entertainment.
